Great advice OCCU and OnPoint…..


I have been told that social media is simply another form of marketing, but may not be suitable for all companies.  While this is true, it can’t hurt to have some kind of social media presence out there.  Maybe it doesn’t have to be used in a “traditional” advertising way.  Maybe the social media presence can be more for fun than for straight information and advertising. Social media is a way to connect with people on a face-to-face level, and not just with an all business approach.

The following are my recommendations for Oregon Community Credit Union:

  • Identify a clear target market: OCCU needs to clearly define whom they are trying to reach.  They need to hone their messages and content to a particular group of people.  If they don’t know who they are targeting, how will they know what works and what doesn’t work?  I recommend that they start…

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